Guiness Anchor Berhad Oktoberfest

Press Release

GAB Brings Historic Celebration of Oktoberfest to Life across Malaysia
With award-winning beers, amazing promotions and exciting parties nationwide for the entire month of October, be sure to join GAB’s iconic Oktoberfest celebrations

Kuala Lumpur, October 3, 2013 – Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy: -

Oktoberfest Nationwide Consumer Promotions
This October, get your very own 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free! Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events
GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: -
· 10th October at Souled Out Sri Hartamas (KL)
· 12th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)
· 14th October at Euro House (Ipoh)
· 18th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)
· 19th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)
· 24th October at Remedy House, Scott’s Garden (KL)
· 25th October at Danga Bay (Johor) and Phat Barrels (Kuantan)
· 26th October at The Museum (Ipoh)
· 31st October at Beer Factory Sunway Giza (KL)

For more information on the entire GAB Oktoberfest campaign, do drop by the official GAB Oktoberfest Malaysia Facebook page at www.facebook.com/OktoberfestMY today.

Kenny Rogers Roasters Celebrates Aidilfitri with Yayasan Chow Kit

In the spirit of Aidilfitri, Kenny Rogers Roasters (KRR) recently celebrated the joyful occasion with 30 local neighbourhood kids from Yayasan Chow Kit at its restaurant located in Berjaya Times Square.

In line with KRR’s “I Love icare” campaign, the Jamuan Raya served as a way for KRR employees to connect with those in need, especially children. Besides offering wholesome meals to the children, the KRR team members played and interacted with the kids via the fun and games planned including a unique game entitled Pass My Muffin and KRR’s first mobile application – Muffin Maniac.

“As festivities often associate with togetherness and joy, the KRR Jamuan Raya is something that we hold very close to our hearts and has now become part of our annual tradition. With games that inspire laughter, imagination and teamwork, we know that both the children and adults had a wonderful and ‘festive’ time at the Jamuan,” said Christina Thong, Marketing Manager of Berjaya Roasters (M) Sdn Bhd.

The kids were separated into five groups for the Pass My Muffin game where they were required to pass the muffin photo board back and forth while music was being played. When the music stopped, those holding the muffin-board in hand were eliminated. The last five kids standing then went on to compete on the Muffin Maniac application by slashing muffins on screen. 

“While we wanted the children to enjoy themselves, we also wanted to make sure they received a nutritious and balanced meal that will hopefully develop into an understanding on wholesome eating habits,” explained Christina. The children each received a wholesome Kenny’s Quarter Lite Meal and a prize for participating in the games.

Nine year-old Melna commented: “I’ve eaten at Kenny Rogers Roasters once before with my ‘atuk’, but I don’t remember the food being so good. It was really delicious!”

Yayasan Chow Kit was founded in 2006. What started off as an expansion of a government-run day care centre, grew to a 24-hour crisis and drop-in centre, providing meals, therapy activities, case management and education programmes to local neighbourhood kids around Chow Kit area. The foundation remains true to its vision to improve lives of the local neighbourhood kids and youths.

For more information on Kenny Rogers Roasters, contact 03 - 2119 9888 or visit www.krr.com.my. Should you be interested in volunteering or contributing to Yayasan Chow Kit, please visit yck.org.my or call 03-2697 0136