Thursday, July 04, 2013

Nestlé Drumstick Launches New ‘Ekstrem Choc’ Flavour Amidst Thrilling Roadshow

Press Release

Nestle Drumstick Roadshow to visit over 110 Colleges and Universities around Peninsular Malaysia, featuring fun and extreme activities such as the ‘Bungee Trampoline’ at selected locations.

Kuala Lumpur, 3 July: Known for bringing a dash of excitement and adventure to consumers, Nestlé Drumstick is proud to be celebrating the launch of a brand new ‘Ekstrem Choc’ flavour with a thrilling series of roadshows around Peninsular Malaysia to over 110 colleges and universities.

The massive roadshow showcase, which kicked off in May 2013, is set to inject some signature Nestle Drumstick excitement into each venue with fun and interactive activities.

With a combination sure to whet the appetite of chocolate lovers, the latest instalment in the Drumstick range proffers smooth chocolate flavoured ice cream wrapped in a crunchy waffle cone, complete with a creamy chocolate sauce centre and topped with both white and dark chocolate chips.

Riding on the popularity of chocolate as the number one ice cream flavour, the new ‘Ekstrem Choc’ variant is set to be a big hit amongst consumers, who can always count on the freshness and full flavoured crunchiness of every Nestle Drumstick cone.

“In line with our vision to offer our consumers the adventure and excitement that they crave, we are proud to present this bold new addition to the Nestlé Drumstick range complemented by an exciting range of healthy physical activities that appeals widely to today’s youth,” said Julia Teo, Consumer Marketing Manager, Ice Cream, for Nestle Products Sdn Bhd.

The latest such activity that is set to be introduced at selected venues is the ‘Bungee Trampoline’- a completely exhilarating gravity defying experience that will appeal greatly to thrill and adventure seekers.

For more information on the dates and locations of the roadshow, please visit the Nestle Drumstick website at or stay updated via the Nestle Drumstick Facebook page at


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